Community Camouflage

16 Oct

I have a few strings to my bow.  I am a jack of all trades and master of none. I am proficient at most I would say modestly.

As you know I am a keen observer of life and events and recently I have became very concerned with the Public Persona of a Football Club.

It’s hard to describe as anything more than arrogance personally I put it in the venn diagram of where stupid meets arrogance meets conceit. 

Firstly cast your mind back to Aberdeen Versus Celtic at Pittodrie.  Aberdeen won two one the referee was Craig Thompson and he made a couple of possible errors.  In fairness Craig got 98% of the game correct and 2% open to debate.  Post match the gathering of press in the media room deep within the bowels of corner of the main stand and Richard Donald Stand waited for the usual one player and the Manager from both sides to provide reaction and the run of the mill cliches we all devour from football officials. 

The room bustled with Print and broadcast Press chattering and confirming facts.  For anyone who has been in this area it was the usual atmosphere.  There was a buzz of Aberdeen stretching a lead and setting a record as well as a few incidents discussed.  A door on the far side opened and the atmosphere changed in walked a player.  Seething full of anger and retribution the atmosphere changed very quickly.  In walked a moody, unrepentant Lee Griffiths he sat on his seat and began with little prompting to buy himself a SFA punishment. Fresh from being in Court over singing Offensive songs specifically about a fellow Professional Griffiths let rip.
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No mention of the Celtic strikers glaring failure to score a equaliser into a empty net in the final moments. No conceding that ten man Aberdeen actually showed more desire to defend and counter than the Hoops. Simply put it was a assassination of SFA Referee Craig Thompson’s professional standards. Now to be honest Thompson is not the beat whistler ever but he is even handed on his dealing with all teams. He is equally bad to all.
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On this occasion he (Craig Thompson) did not deserve the public roasting the Scotland striker gave him. And a glance at the Celtic PR led me to believe that Griffiths was speaking with full club approval. No shaking head no “Shhh”, No intervention, no shame! And I say shame because out of the fourteen players Ronny Delia used that day any of the other thirteen would of came in said nothing much and got out without any fuss. Celtic Public Relations put the worse possible Player into the couldron that day. Griffiths would of been better taking his seat on the Parks Of Hamilton Bus and quietly getting out of town. Surely the Celtic PR’s first job is to protect the image of both players and club even if it’s from self inflicted wounds. At best surely the job of Public Relations at Celtic Park is to prevent where possible any of the club’s players being punished (possibly suspended) for talking out of turn at Press Conferences. Strikes me that is priority number one of the PR Department at a football club. I know that at Aberdeen the players are well drilled by a excellent Media Department in the way to conduct a interview. I know that at other clubs this is a major part of the education of players and key in their development.

A couple of days later a Letter appears on the Daily Mirror concerning a Corrwspondamce sent out to a Celtic fans personal hygiene. Once again I will admit I seen a photo of this letter weeks before and assumed it was a PhotoShop joke. Now this photo emerges onto a deal at the daily mirror and a journalist decides to phone into the PR Dept at Celtic to ask if the latter is genuine. To be fair Celtic PR were totally honest and confirmed the letter was genuine.
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How no one on this department thought for a second hang on Headlines of Smelly Celtic Fans is not going to be a positive on the club’s image I do not know. They are a million ways to deflect the letter from simply refusing to comment on what is a private and confidential correspondance between Club and a Patron(s). This was not a sign screwed onto a wall within the confines of Celtic Park after all. If like doctors the hypocratic oath affects Public Relations Officers then first do no harm suddenly seems to be erased from Public Relations at Celtic Park.

You have to wonder who is protecting the image of the Club Gerald Ratner!
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The increasingly standard defence from Kerrydale Street is that is a conspiracy against the Club. Where from within!

Recently I had to engage in a email marathon with lots of football clubs. As I said I have many strings to my bow so sometimes there is a cross over. I was representing a Community Media outlet who were trying to gain some small non rights holder access to press areas at games etc. Of the many emails I sent put only one Club sent back a condescending denial.
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Yes the Club that was built on Community Values now does not allow Community programs a seat at it’s Table. I thought how Brother Walfrid must be spinning in his grave. How far removed has the great Club of Celtic became from it’s founding values. How arrogant how conceited and how divorced from the values of it’s fans.
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To put this into context the only club out of the top 20 in Scotland to flat refuse any interaction was Celtic even the much derided SPFL welcomed the request. Glasgow City Woman’s team, Braehead Clan, to name a few all agreed to simple no real time spent requests. Even the other half of the Old Firm Rangers a club apparently short staffed and in turmoil welcomed the interest and gave a positive response.

If there is a conspiracy to devalue Celtic then it’s became obvious in last few months that it’s coming from withing the ivory towers of Celtic Park.

Something Stinks at Celtic Park and it is not just elements of the customer base.

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